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                Are you here:HomeNews > Industry NewsIndustry News

                Hardware bathroom domestic market tends to saturation expanding abroad into a new direction

                Time:2014-06-24Source: This siteViews:1225

                In 2013, Chinese hardware export markets fell sharply, especially in North America and the Japanese market, according to 2012 statistics, ten countries occupy the bathroom hardware, USA accounted for 19.92% of total exports, while the Japanese market has dropped out of the top ten. The decline in exports of bathroom hardware, some export enterprises start to the domestic market, which makes the tight domestic market more competitive, and hardware sanitary ware market into a fierce price war.

                In an interview with reporters brilliant plumbing, the company responsible person told the reporter: "hardware sanitary ware development of these a few years is not optimistic, especially foreign exports fell sharply within a year, many companies are exceeding one's expectations, some enterprises in the pursuit of profit, began to drop in price promotions endless, at a very low price in return, prices, a lower price, next, and then decreased, the industry competition spoiled, you can only do this in price."

                And recent tap "lead" events by media hype caused some foreign markets, began to influence the export pipeline domestic hardware. The reporter investigates discovery, Zhejiang, when some enterprises reflect, some countries must strengthen the inspection of heavy metal content of metal pipe, which is a great impact on export-oriented enterprises.

                But in China, the ubiquitous promotional price cuts become common bathroom hardware sales. According to a market sales staff revealed, with hardware bathroom substantially depreciate sales promotion, lead to some small workshop enterprises began to take advantage of loopholes in this time period. "Sales first consideration is price, and then only to consider the quality and function of the product, some small workshop to see the inside of the business, began to drive the price down to some Jerry substandard products into the market, so that an angle valve is only 1 dollars or seven star anise, and brand-name enterprises but not in the market the position, seize the source of the phenomenon is very serious, the price of vicious spiral is more amazing."

                From the beginning of the first half of this year, bathroom hardware in the brutal market still no goods too much out of the way, hardware enterprise profit less than meet the eye everywhere below 5%. This is why there are industry experts predict, bathroom hardware has been saturated in the domestic market.

                For enterprises, to improve an important aspect of profit growth is to control the production cost of raw materials. But with the difficulty of selling market intensified, raw materials and corporate dealer shops rent is more expensive, which makes the original hardware bathroom into even in the teeth of the storm in distress situation. With the competition of bathroom hardware industry market is becoming increasingly fierce, for dealers, the day is more difficult. "A day don't sell a few items, sometimes even a few days do not open, but the shop rent is one year, one month down, don't make profits, not a very good." In an interview with reporters, surnamed Wang told reporters dealers.

                Raw materials prices, the production of bathroom hardware products cost increase. A product ex factory price 150 yuan in the original, but with the prices of raw materials, product ex factory price has been higher than 200 yuan, not including the cost of processing, and in this case, the market price falls again, plus the staff wages, cost of logistics cost and the dealer enterprise external transport at a local store, a final product profit has almost become a digit. Dealers have smile said: "we are doing market consumers."

                Data shows, since 2010 the rising raw materials has become a hot topic, bathroom hardware industry in 2012, some hardware sanitary ware mainly raw materials such as copper, in the second half of this year prices rose 32%, more than $9000 / ton repeatedly refresh record. And steel prices surged from 2012 October mid, has been very high, which makes the price to buy raw materials processing and sales of hardware sanitary ware enterprises difficult to smoothly.

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                Address: Shenzhen City Pingshan New District Industrial Zone Shijing two
                Tel:+86-755-8992 4285-611   +86-755-8992 4486
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